Social media marketing is the easiest way to reach a large audience. Currently, half of the world’s population, 3.8 billion people, use social media. Moreover, this number is constantly growing — since 2019 the number of users has grown by 9.2%.
Social platforms are critical to building brand awareness. According to Hootsuite, 52% of online businesses find users on social media. This is where most people learn about new brands.
In 2019, internet users spent about 2 hours and 24 minutes on social media every day. In 2020, this time has already increased by 1.4%. Therefore, social platforms open up great opportunities for attracting target audiences and building long-term relationships.
According to Oberlo data, 54% of users search for products on social media before purchasing. This means that the buyer’s journey increasingly begins with Facebook, Instagram, VKontakte and other platforms. In this regard, the influence of social networks on sales is growing every year.
Benefits of social media
Increasing brand awareness
Traffic growth
Fast and easy content promotion
Regular interaction with the target audience
Industry, market and competitor research
In addition to access to a multi-million dollar audience and close interaction with customers, SMM has a number of other benefits. Here are the main ones.
Increasing brand awareness
According to statistics, 71% of customers who have had a positive experience of interacting with a brand on a social network recommend the company to their family and friends. Therefore, in order to reach as many potential buyers as possible, it is important to create accounts on different social platforms. Use those communication channels where your target audience is.
Traffic growth
While many social media platforms allow brands to sell their products without clicks to a website or landing page, they are still considered a great way to increase traffic. For example, 11% of all mobile website traffic is generated by social platforms.
Fast and easy content promotion
If you are using content marketing to promote your business, social media can help you reach your target audience. People always share useful and interesting information with their friends on social networks. Often, users are not limited to one platform, which contributes to the growth of your target audience.
Social media marketing is a great way to educate customers about special deals. Social networks help to quickly and cheaply inform the target audience about promotions and sweepstakes, although most users prefer to receive promotional emails.
